Brooklyn Lab Privacy Policy

We collect several types of information from and about users of our Website, including information:

Contact Information to Receive Brooklyn Lab Communications: Parents/ guardians and other users that sign up on the Website to receive Brooklyn Lab communications voluntarily provide us with contact information (such as name, phone number and e-mail address). We may use this information for the specific, limited purposes described below (e.g., sending you communications about Brooklyn Lab). You do not have to provide any personal contact information to visit the Website.

Usage Data: Usage Data is collected automatically when using the Website. Usage Data may include information such as your device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Cookies: We use cookies and similar tracking technologies to track the activity on the Website and store certain information. These technologies remind us who you are and your preferences for our Website based on what you’ve done and told us before. The cookie is placed on your computer and is read when you come back to our website. They let us track your usage of the Website, so we know which parts of our sites are most popular. You can reject cookies or cancel them by instructing your Web browser accordingly. However, if you select this setting you may be unable to access certain parts of our Website.

We use your personal information to provide you with personalized service; to send e-mails, text messages, or phone calls about the information you’ve requested; to answer your requests; etc. You may choose to opt out at any time from these communications, which will cease all communications from us.

We may also use your information to track visits to our websites. This lets us see which of our features are the most popular so we can better serve our users’ needs. We may use your information to present our Website and its contents, fulfill any other purpose for which you provide it, to allow you to participate in interactive features on our Website, and for any other purpose with your consent.

We may share your information to contractors, service providers, and third providers used to support our operations for the limited purposes described above.

Brooklyn Lab does not share, sell, or rent your contact information (e.g., email address, phone number) to any non-affiliated third-parties.

SMS/Text Notifications: You have the option of providing contact information to receive text messages from Brooklyn Lab. Your wireless carrier may collect data about your wireless device usage, and its practices are governed by its own policies.

Purchases Linked From Website: When personal information including a credit card number is transmitted to other web sites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol. No payment information is stored on Brooklyn Lab's Website or computers; it is processed through a secure third-party vendor.

Targeted Advertising: We may use your information (not contact information like phone number or email address) to develop and display content and advertising (and work with third-party vendors who do so) tailored to your interests and/or location and to measure its effectiveness. You may opt-out of targeted advertising by modifying your browser settings to manage or block the use of cookies. Furthermore, you can use opt-out tools for ad networks and firms who participate in the Network Advertising Initiative at http://optout.networkadvertising.org/ or the Digital Advertising Alliance at http://optout.aboutads.info/.